Brioni was founded in Rome in 1945 and immediately developed a strong international appeal. Today the company includes 77 boutiques worldwide; ready to meet the needs of the most sophisticated customer. In 69 years of its history, the brand has invented concepts and events to the fine clothing objective such as the World’s first men’s catwalk show, the first colored suit, the first catwalk show on the water and another perspective; prêt-couture which is the industrial made-to-measure. It has brought Italian style to every corner of the globe, meeting each region’s need for modern dress that respects the key elements of its cultural tradition and craftsmanship. This wonderful heritage is not static, but it is more like an immense library which is constantly enriched with new knowledge and experience, within a company culture that encourages research and development.
The detailed chronicling of its history, the investment into its own tailoring school highlighted the brand’s passion to the tradiotion and respect for the very delicate craftsmanship which the company persues to transfer from generation to generation. The Luxury Institute of New York has named Brioni as the most prestigious men’s fashion luxury brand in America in 2011. Brioni continues to guarantee excellence in tailoring that makes its wearers “one of a kind”.