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Classico Timepieces Opens Its Doors: Istanbul Welcomes a New Era in Luxury Watchmaking

Alkon Group, the leading name in Turkey’s luxury menswear, footwear, and home textiles market, celebrated the opening of its first Classico Timepieces boutique in Istanbul in collaboration with the prestigious watchmaker Jacob & Co. The grand launch took place with an exquisite gala dinner at Four Seasons Hotel Istanbul at the Bosphorus, attended by over 150 distinguished guests.
Among the attendees were some of Turkey’s most prominent figures from fashion, media, and society, including: Savaş Çelen, Pelin Kaya, Feryal Gülman, Arzu Sabancı, Mert Vidinli, Derin Mermerci, Berrak Tüzünataç, Özge Özpirinçci, Melis Sezen, Dila Tarkan, Emel Yıldırım, Mehmet Ali Gül, Yasemin Taciroğlu, Rachel Araz, Tuğçe Pos, Gülcan Aslan, Begüm Kütük & Erdil Yaşaroğlu, Ece Pekçolaklar, Bestemsu Özdemir, Ezgi Fındık, Rüya Büyüktetik, and Zeynep Soylu.

Ali Çelen, Founder and Chairman of Alkon Group, and Jacob Arabo, Founder and Chairman of Jacob & Co., hosted the event on Friday, January 20th, with over 150 distinguished guests in attendance. The occasion marked the unveiling of a boutique that promises to redefine the luxury watch and jewelry shopping experience in Turkey.

Located within the Four Seasons Hotel Istanbul at the Bosphorus, Classico Timepieces is positioned as Jacob & Co.’s first and only official point of sale in Turkey. As the fine watch and jewelry division of the globally renowned Classico retail network, this boutique is a major milestone for both brands. For 24 years, Alkon Group has offered its clientele unmatched service and elevated experiences, exclusively representing elite brands such as Brioni, Stefano Ricci, Zilli, Frette, and Berluti, under the guiding philosophy: “Starting where others pause.” With its partnership with Jacob & Co., the brand proudly introduces a new motto: “Inspired by the impossible.”

Adding an unforgettable flair to the evening, renowned street artist Alec Monopoly — who previously collaborated with global icons like Ronaldo and Messi — captivated guests with a live art performance and DJ set, delivering vibrant moments that defined the spirit of the night.