Representing the very summit of luxury and sartorial expertise, Brioni has become a global benchmark in the art of tailoring since the opening of its first boutique in Rome in 1945.
Today, the brand operates 77 boutiques and over 500 points of sale worldwide, serving a sophisticated clientele across the globe.
Over its 74-year history, Brioni has pioneered numerous milestones in menswear. It was the first brand in the world to host fashion shows and trunk presentations for men, the first to introduce the colored tuxedo, and even the first to organize a runway show on water. While Brioni has successfully brought Italian style to every corner of the globe, it has also maintained a respectful approach to the cultural traditions of the regions in which it operates—offering modern menswear that embraces both elegance and relevance.
Brioni is also the only brand that trains its tailors in its own elite tailoring school in Italy. To ensure a flawless harmony between suit and body, the brand follows a 220-step process, with each tailor specializing in a specific phase of production. Often compared to a vast library rich in heritage, Brioni continues to expand its expertise through a corporate culture that encourages innovation, research, and development. In 2011, Brioni was named the world’s most prestigious men’s luxury brand by the Luxury Institute of New York, and to this day, it upholds its legacy with an uncompromising commitment to tailoring perfection.
