Services

Bespoke Tailoring

Custom Orders & Made-to-Measure

Beyond the Collection, Tailored Just for You

The brands represented by Alkon Group do not limit the concept of luxury to ready-to-wear collections; on the contrary, they offer the privilege of customized production tailored to each client’s individual needs and refined taste.

Brioni is one of the strongest expressions of this philosophy. Garments crafted in Brioni’s ateliers are not merely made to measure — they are shaped meticulously to align with the customer’s lifestyle, personal preferences, and aesthetic vision. Products crafted by master artisans in Italy and Switzerland meet their owners in timeless sophistication.

Stefano Ricci, on the other hand, offers personalized production services particularly for trousers and knitwear within its ready-to-wear collections — guaranteeing a unique experience with every piece.

Artioli creates handmade shoes by developing custom lasts based on the client’s foot anatomy, while Teknomonster reinterprets its technically engineered luggage to reflect the user’s personal preferences.

These special-order services go beyond the seasonal collection framework, delivering pieces that tell stories unique to their owners. It is not merely a shopping experience, but the embodiment of a lifestyle rooted in taste, elegance, and individuality. Each product, with its craftsmanship, quality, and authenticity, belongs solely to you — created beyond collections, specifically for you.

Trunk Shows & Meeting the Master Tailors

The Finest Form of Personalized Experience

Through exclusive trunk shows held throughout the year, Alkon Group elevates the made-to-measure experience in luxury menswear. Expert tailors from ateliers of renowned brands like Cesare Attolini and Brioni meet with clients in person, crafting garments that are truly one of a kind.

During these private appointments, measurements are taken with care, and details such as fabrics, cuts, and finishing touches are det”ermined together. This is more than a bespoke order — it’s a firsthand immersion into the DNA of the brand. From the timeless elegance of Naples to the refined luxury of Florence, this journey brings the tradition of tailoring into the hands of the modern gentleman.

Our trunk shows become memorable rituals that redefine the concept of shopping.

They offer clients a rare opportunity to witness the philosophy, craftsmanship, and detail-oriented values of the world’s most iconic menswear houses. Each trunk show is a refined expression of timeless style and personal attention. Luxury here is not just about dressing well — it’s about the experience itself.

Patina & Glacage

The Art of Leather in Its Most Elegant Form at Berluti

A shoe or bag is never just an accessory — it is a reflection of character, posture, and personal style. Berluti elevates this philosophy through impeccable craftsmanship, transforming each piece into a unique work of art that belongs solely to its owner. At the heart of this transformation lie two signature techniques: Patina and Glacage.

Patina is the artisanal technique where Berluti’s craftsmen apply layers of pigment to the leather by hand, achieving rich depth and unique coloration. A classic brown may evolve into shades of bordeaux, midnight blue, or olive green — with each layer, the leather “breathes” and gains a singular identity. The result is not just a beautiful object, but a narrative — a reflection of the wearer’s personal journey.

And it’s not limited to shoes. Berluti’s travel bags, briefcases, and everyday leather goods can also be customized through this process, gaining a character that withstands time.

Glacage, meanwhile, is the final flourish: a mirror-like finish achieved through special polishing and brushing techniques. This step adds both brilliance and protection, preserving the leather’s vibrancy and refinement for years to come.

At Alkon Group’s Berluti boutiques, this service offers an experience beyond function. Every session is carried out by appointment, with colors and techniques selected in collaboration with the client before being entrusted to Berluti’s expert hands.

Each layer applied is more than care — it is a signature.
And that signature is the most elegant mark a gentleman can leave upon the world.

Classico Style Consulting & Wardrobe Curation

A Personal Journey Through Your Wardrobe

Classico is not only a brand under Alkon Group — it is a lifestyle guide that accompanies you through your evolving journey of style. To “have style” means not simply to dress well, but to integrate the right pieces into your own life story. This journey is different for every man.

That’s why our style consulting and wardrobe curation service at Classico stores is more than a shopping experience — it is a personal discovery process.

Our experienced consultants conduct one-on-one meetings, considering your lifestyle, profession, social engagements, and travel habits. Your wardrobe is curated to be functional, aesthetically balanced, and in harmony with your personality.

Our service includes:

  • Sophisticated, powerful lines for business attire
  • Elegant, striking touches for evening events
  • Travel-friendly elegance for holidays and business trips
  • Timeless and understated pieces for daily wear
  • Seasonal outfit suggestions and identifying missing essentials
  • Full wardrobe updates and refinement

We help you build a wardrobe where every item reflects both your style and way of life — supporting the creation of a cohesive and compelling personal image. This is not just outfit planning.
It is the process of building a visual autobiography.

And most importantly: your wardrobe will tell your story.

Book your appointment:

📞 444 21 20
📩 info@alkon.com.tr